Google PPC

What is GOOGLE PCC and why use it?

PPC Is short for Pay-Per Click, it is a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.

Millions of people use Google PPC to promote and boost their business. So that they can promote brand awareness and drive qualified traffic to their site.

However, a question arises as to why use PPC for my site to appear free on Google? Google algorithms change and are designed to reward only the highest quality sites who go through with organic rankings which is a long process. Google PPC is quicker comparatively.

Get started with GOOGLE PPC

AdWords is Google’s PPC service advertising platform used by PPC advertisers. It bids on keywords you want to trigger for your ads.
First you need to create a list of keywords that you want to trigger. You can do this by doing PPC keyword research or using keyword tools.

Once you have a keyword list, you need to organize your keywords into ad groups and campaigns and write relevant PPC ads that will get Google users to click on your website.

Target Your Audience

To target your audience is an important part of digital marketing as well as for your Google Adds. Target a particular type of audience that would be more interested and drawn towards your site or product considering the gender, age or location of the people. This way you can maintain your target.


If you use Negative Keyword then it prevents your add from getting triggered as the product and the keywords won’t be matching. Therefore, your adds will not be played for the right people.

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