PPC Is short for Pay-Per Click, it is a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.
Millions of people use Google PPC to promote and boost their business. So that they can promote brand awareness and drive qualified traffic to their site.
However, a question arises as to why use PPC for my site to appear free on Google? Google algorithms change and are designed to reward only the highest quality sites who go through with organic rankings which is a long process. Google PPC is quicker comparatively.