At Antedea, we’ve used Bing Ads to help hundreds of clients grow their businesses. Bing Ads might not be as same as AdWords, but it’s still a very important platform to help grow your business.
The great news is that if you’re already using AdWords, adding Bing Ads to your marketing repertoire is an easy step to accomplish your goals. And, even if you’re new to paid search, Bing Ads is still easy to set up and use. Bing Ads makes sophisticated ad scheduling strategies easier to manage in Bing, particularly if your campaigns reach internationally.
Bing Ads offer more Transparency and control over search partner targeting.